Harriet on Samsung vs Apple
It is only fair that we use Apple as the first installment of the “strong brand” series, as it is arguably has one of the strongest brands in the world at the moment.
“People talk about technology, but Apple was a marketing company” – John Scully, former Apple CEO
With the recent rivalry between Samsung and Apple, as well as recent figures showing that Samsung’s share in the global Smartphone market is rapidly increasing, to more than double of Apple’s shares at that (the third-quarterly report of 2012 showed that Samsung’s share was 31.3%, while Apple’s share was 15%), why are Apple still frontrunners in their industry?
Although Apple have good products, the power behind its branding is debatably keeping it relevant within its market. Its brand loyalty plays a key part in its success, and its stylish products have formed an almost religious like devotion, resulting in the mass hysteria that is evident in the launch of most Apple products. It is argued that brands are more important than products as “products have limited life cycles, but brand, if managed well, last forever”
Naomi Klein, a leading critic of branding, noted how Benetton used images of racial harmony to sell clothes, while Apple used great leaders such as Gandhi and the Dalai Lama to persuade people that a Macintosh might also allow them to “Think Different.” She went on to state that companies like Apple are no longer selling products, they are instead selling brands, which evoke a subtle mix of people’s hopes, dreams and aspirations. And that “people are drawn to these brands because they are [essentially] selling their own ideas back to them.”
This is a valid idea as it provides an explanation as to why even in a period of austerity, consumers are willing to pay for the must-have gadget. Although these ideas beg the question of whether the strength of Apple’s brand will suffice in years to come or whether they will have to adapt and become like their latest rival Samsung and produce mid-low range products to survive.
Be sure to comment, I would like to hear your thoughts on the matter.
When in business, you have probably heard the words marketing and branding an unhealthy amount of times. What exactly do they mean, however? Why is it important to market or brand your business? Let’s take a look at Coca Cola, one of the World’s most recognized brands of all time. If they had a bright pink and purple bottle, with a slogan such as ‘not a bad drink’, do you think they would be where they are today? Probably not. Marketing and branding is extremely important if you wish to take your small or medium business to the next level with your customers.
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Logos, a word for visual representations of brands and corporations, permeate our society and marinate our beliefs and feelings towards companies in subtle and unconscious ways. It is estimated that we are exposed to 3,000-10,000 logos and brands each day. Increasingly apparent is the embodied cognition effect of contrived meaning from brands onto our unconscious behavior; a recent study showed that when subjects were subtly exposed to the Apple instead of IBM logo, they completed the given task (figuring out different uses for a brick) more creatively. This is due to the effort at linking the Apple brand with their motto, “Think creatively.” Gavan Fitzsimons, co-author of the study and professor of psychology and marketing at Duke University, explains:
Every brand comes with a set of associations. When we’re exposed to logos, those associations fire automatically, activating our motivational systems and leading us to behave in ways that are consistent with…
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I thoroughly recommend reading this book, particulary if you are seriously considering pursuing a career in marketing. It carefully provides a step by step outline of how marketing stratagies are carried out, while giving the reader personal experiences of people within the marketing industry. It will expose you to all the aspects of marketing, deeper than just the common misconception of the industry solely being based on advertising (although advertising does play it’s crucial role). It’s safe to say that it does as its title says and uncovers the world of marketing.
Hope to hear your views on the book soon!
UK leading Search Engine Optimization Company
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Internet Marketing is a slowly yet exciting procedure. It includes research, understanding, and innovation. Online marketing is generally separated into two parts; those are Whit hat SEO which means Organic SEO and Black Hate which menace In-Organic SEO. It is commonly known that Natural SEO usually needs time to come into impact.
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Good read, everyone check it out
If your not already aware of the recent dispute between Samsung and Apple, Read the story here: http://news.uk.msn.com/science/samsung-must-pay-for-patent-breach-3
Samsung and Apple have been the leaders in the mobile industry for a while now. It seems that the consumers aren’t the only ones comparing the features of their latest products. Executives at Apple have filed an infringement lawsuit against Samsung and have recently won the case, causing Samsung to have to pay a fee of $1.05 billion to Apple!
As an Apple user my view on the situation is likely to be biased. Although Apple’s products originally lead the way which has revolutionised the way we use our phones, other companies should have the chance to also develop their products in order to give customers what they want. If customers want large screens (which is plausible for easy use of touchscreens) and can benefit from particular formats, should they be denied of their desires due to fears of being perceived as “copying” other products. The real reason for Apple’s lawsuit is because of Samsung’s increasing success within smartphone industry, and according to the article, Samsung have “overtaken Apple” as the leading smartphone maker, i’m sure most companies would’ve taken similar action if they felt as if they are losing money unjustly due to actions of it competitors.
Dspite these thoughts, as a loyal Apple customer, my support goes to Apple concerning this case. Although I believe that Apple as a brand is strong enough to not have to worry in great depth about other competitors products. Whose side are you on?